Why multi-branch owners need more than total sales
Ranking branches by revenue tells you which one is biggest, not which one is performing well. A large branch in a busy mall can bring in more money while converting far fewer of its visitors than a small street branch.
A good branch report compares each location fairly: against its own past, and against other branches on rates rather than totals.
The metrics every branch report should include
- Visitors by day and hour, from the door.
- Conversion rate: buyers divided by visitors. See how to calculate it.
- Average ticket and number of transactions.
- Visitors per staff member at busy hours.
- Change versus the same period last week, so you spot drops early.
- Progress against targets you set per branch.
ExampleBranch A had 3,000 visitors and 60,000 SAR in sales in a week; Branch B had 1,500 visitors and 40,000 SAR. A sold more, but B earned about 27 SAR per visitor against A's 20, so A has more room to improve.
How to compare branches fairly
Compare like with like: weekdays with weekdays, mall branches with mall branches, and rates instead of totals. Look for the branch that is moving in the wrong direction, not only the one at the bottom of the table.
Then look at hours. Most branch problems are concentrated in a few hours a week, often the peak hours when staff are stretched.
Finally, decide on one action per branch per week. A report that ends with a single clear task for each manager gets acted on; a report with twenty charts gets skimmed and forgotten.
Common mistakes in branch reporting
- Ranking by revenue only, which always favours the biggest location.
- Each manager reporting in a different format, so nothing compares.
- Reports arriving monthly, too late to act on.
- Too many numbers and no clear action for each branch manager.
- Ignoring differences in opening hours, which makes a branch that opens later look weaker than it is.
How Tapsiera reports on your branches
Tapsiera combines door visitors, POS sales and staffing for every branch and shows them on one screen. You see which branch needs attention, why, and what fixing it could be worth in riyals. Each week you get a short report on WhatsApp, and alerts reach you when any branch drops below its normal.
You can set targets per branch, and ask the AI assistant in Arabic questions like which branch had the weakest weekend and what caused it. Branches without a POS can send daily sales on WhatsApp each night instead. Try the demo with sample café and mall data at app.tapsiera.com.
ExampleTapsiera flags that your Olaya branch's conversion fell on weekend evenings while traffic held steady, and estimates that one extra staff member there could bring back around 1,500 SAR a month.
Who it is for
Café and restaurant chains, retail brands with several shops, and operations managers who report to an owner. Pricing is per branch, so it grows with you. See also sales forecasting for each location.
Frequently asked questions
Can I give each branch manager access to their own branch?
Yes. Owners see all branches on one screen, and managers can focus on the branch they run.
What if my branches use different POS systems?
Tapsiera connects with your sales data from each branch, and branches without a POS can send daily sales on WhatsApp or upload Excel.
How often are branch reports updated?
Visitor and sales data update during the day, alerts arrive when something drops, and a summary report comes weekly on WhatsApp.
Can I see branches in different cities together?
Yes. All your branches appear on one screen wherever they are, and you can filter by city, type of location or any group you choose.
How is pricing calculated for several branches?
199 SAR per branch per month, VAT included, plus 1,599 SAR one time per door sensor with installation included. Reserve now for 99 SAR, deducted from your first payment.